Introducing The Layer Dynamics Direct Engagement^™ Advertising Format

Our Direct Engagement Ad is designed for local companies to advertise to local viewers using all the new Internet techniques available.

Direct Engagement Ads are:

• Low First Cost

• Solid Performance

• Viewer Engaging

Direct Engagement is more than an ad. It gives the viewer an opportunity to connect to the advertiser through social networking, promotions, mobile messaging, etc. - All in one high quality, simple to use format.

Click Watch to see how Direct Engagement works. Go to www.engageview.com to see all our currently active advertisements.

Go to www.playeractive.com to see how Direct Engagement works with publisher video content.

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Working with Layer Dynamics is incredibly easy and because our Direct Engagement Ads perform well, can also be very rewarding. Integration can be as simple as a single line of code. We are also partnered with many ad servers such as Adtech and Doubleclick so you can continue working with your existing advertising management systems.

All our advertising formats are designed with five main publisher goals:

• High Performance

• Quality

• Minimal Disruption

• Staying On Page

• Viewer Value

Additionally, you may sell advertising yourself and serve them via Orchestra. Our Channel Partner program has more information.
Please contact us for more information on becoming a Layer Dynamics publisher.

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Direct Engagement Ads are a great way to engage the targeted viewer. We have many different calls-to-action that you can choose from including coupons, mobile messaging, Facebook, Twitter, etc. Plus, there is nothing better than video to draw the viewer to your company.

We offer standard Direct Engagement templates or we can design more creative styles. In most cases, we can use your existing artwork. Whatever the style is, the most important part of the Direct Engagement ad is value to the viewer. We encourage advertisers to offer great promotions.

Most importantly — Direct Engagement ads are inexpensive. You can get started for as little as $350 including video production. As a small business the price can't be beat for the quality of the ad and the reach it provides.

Real Value in Direct Engagement:

• Low cost of entry – Initial programs start at $200 with $150 video production

• High performance ads – Direct Engagement calls-to-action conversions are targeted to be well below $1 per qualified lead

• Re-marketing – many calls-to-action choices allow the advertiser to continue to connect with the lead on an opt-out basis

• Value assurance – Only qualified impressions are counted

Please contact us for more information about the Direct Engagement ad.

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